The display cabinet is a protective display stand provided for the display of goods. The color can be selected according to the shop decoration. The display cabinet has a solid structure, easy disassembly and assembly, and convenient transportation. It is widely used in company exhibition halls, exhibitions, department stores, advertisements, etc., and is widely used in industries such as handicrafts, gifts, jewelry, mobile phones, glasses, watches, tobacco, alcohol, cosmetics, etc. .
The back panel of the showcase placed against the wall is an opaque panel, which can be the same color as the appearance of the cabinet, white or mirror. A light box can be installed on the top, fluorescent lamps and spotlights can be selected for the lights in the cabinet, and a light box on the top. The height, width, and length can be adjusted according to use. Square display cabinets are generally transparent glass on four sides, suitable for displaying small items such as jewelry, jewelry, watches, mobile phones, glasses, medicines, etc., and can also be used to display larger items such as gifts, handicrafts, electronic products, pens, tobacco and alcohol. thing.
For the multiple display purposes of the display cabinet, the overall structure of the display cabinet also uses detachable and installable parts, without any glue material, and a screwdriver can complete the disassembly and assembly of the entire display cabinet. Convenient for disassembly, transportation, etc.
There are many details about the production of display cabinets that need to be paid attention to. Its appearance directly affects the position and value of the product in the minds of consumers. In fact, there are only a few points to pay attention to in the production of display cabinets:
②The sense of times and national style
④Intuitive aesthetic effect
⑤Auxiliary facilities for display
⑥Basic rules of counter making
If the display cabinet is to attract and attract customers to the maximum, it must give full play to the designer's creative ability and rich imagination to create an unconventional aesthetic image. At the same time, the production must pay attention to the authenticity of aesthetic creation, that is, the information conveyed must be accurate, not exaggerated or bluffing. This is also a very critical issue in the production of modern commercial display cabinets. Otherwise, it will not only lose credibility and violate professional ethics, but will also cause consumers to feel mistrust and hatred. Five of the eight advertising creeds of the American business community are related to authenticity, that is, truth-seeking, no temptation, definite price, no exaggeration, honest recommendation, etc., which can be seen. At the same time, emphasizing the authenticity of commercial counter production does not mean denying the richness of performance techniques. On the contrary, in order to stimulate people's emotions and mobilize the desire to buy, we must pay attention to the uniqueness, richness and novelty of the expression technique.
Commodities are the products of certain social productive forces and the development of science and technology. In essence, it embodies the evolution of history and the progress of human society. Therefore, the production of display cabinets as an information medium between commodities and consumers must also have distinct characteristics of the times. Specifically, the production of modern commercial counters is the use of advanced science and technology of human society and modern business management methods, the use of material convenience brought by the large-scale production of industrialized society, and the display of various media to create a changeable vision. The conveying effect is used to complete the media planning that belongs to the business category, and then change the shopping psychology of customers with brand-new product concepts, so that consumers can make organic choices of products under the influence of the form of display. Practice has proved that more successful designs often have high-intensity stimulus or unconventional sense of form, adapt to the high emotions determined by high technology and modern lifestyles, and thus arouse people's sense of beauty. A design that lacks a sense of time lacks visual impact, so it is not easy to attract people and is not noticed by people.
The area used by the display cabinet is mainly to appeal to people's visual and auditory feelings, and it is closely related to the environment of people's activities. At the same time, it also constitutes an important aspect of the urban human landscape, so its environmental concept must be fully emphasized. The production of display cabinets exists in the human-environment large system. Therefore, in the specific design, a comprehensive design must be carried out from the overall space. It is necessary to comprehensively consider the characteristics of the environment, the color of the environment, the building, the width of the road, and the weather season. This is particularly important in the design of store display, neon lights, poster advertising, and electronic display advertising. Starting from the requirements of the overall city planning and environmental beauty, unified requirements and planning should be put forward for its design. After systematic planning and design, a dazzling array of prosperous streetscapes can be formed. On the contrary, it will produce a sense of disorder.
Intuitive aesthetic effect
People's viewing of commercial exhibits is completed in a very short time. As a result, "the shortest time and the largest amount of information" has become a major issue to be solved in modern display cabinet manufacturing. Psychological research shows that the aesthetic effect of "intuition" emphasizes instant observation, which is an intuitive grasp of the essence of things under the preconditions of past experience and reason. This kind of instant observation is an emotional reflection caused by the stimulation of the aesthetic object to the subject, which enriches the image of the object in the process of imagination, and leaves a clear feeling and strong impression of the object in its mind.
Auxiliary facilities for display
The utensils used in the exhibition activities refer to the equipment used for placing, enclosing, supporting, hanging, and posting exhibits, such as display racks, booths, display boards, display cabinets, etc. The principles for the design and selection of modern display props are as follows: First of all, the standardization and serialization of stereotypes is the main focus. Supplemented by special design; secondly, combined type and disassembly type are the main ones, so as to facilitate any combination and change, which is convenient for packaging, transportation and storage; thirdly, the structure must be strong and durable, easy to process, safe and reliable; fourthly, shape Be concise and simple in color.
The shape, color, specification and size design or selection of display props depend on factors such as the style, scale, display nature of the display environment, the characteristics of the exhibits, and the color tone of the display space. With the popularization of modern display activities, more and more manufacturers have developed, designed and produced novel display cabinets suitable for various display forms, and professionally produced standardized products have a tendency to gradually replace traditional display props. Therefore, when you are engaged in the production of display cabinets, you should first consider the use of serialized props with multiple functions and purposes, and no or less use of specially designed props with special specifications, which is convenient for exhibition and saves expenses.
Display cabinets are important props for protection and highlighting. The display cabinets usually include closet (furnished against the wall), central closet (four-sided glass central cabinet) and desk cabinet (desk-style flat cabinet with horizontal or sloped glass attached to it. Cover), scenery box, etc. The prefabricated tall cabinets and central cabinets commonly used in most homes have grooves on the vertical and horizontal components to insert glass; some use spring steel clips to install the glass. If placed on the wall, only the back panel can be installed on one side. Install the glass. Some tall cabinets can also be placed on top of lighting bulbs. Table cabinets usually have two types: flat cabinets and inclined cabinets. The inclined planes are divided into single inclined planes and double inclined planes: single inclined planes are usually placed against the wall, and double inclined planes are placed in the center of the exhibition hall. The usual height of the table cabinet is: the total height of the flat cabinet is 105-120 cm; the total height of the inclined cabinet is about 140 cm; the length of the cabinet is 120-140 cm; the depth is 70-90 cm; the net height of the cabinet is 20-40 cm. The scenery box is only for viewing in one direction. The large display cabinets are similar to the cabinets and niches. Various scenes can be set inside to make the exhibits present in a "real" environment and make the display more vivid. The height of the scenery box is generally 180-15 cm, or higher; the depth is above 90-150 cm, and the length can be determined according to actual needs. The back and top sides of the scenery box should be designed to be curved to create a sense of far-reaching vision. In order to ensure the real effect of the scenery, the depth of the large scenery box should be at least 1/2 of the width, and the lighting design should also be emphasized to highlight the effect of the exhibits.
Rules for the production of showcases
The purpose of the display case is to enable the audience to receive information most effectively in the limited time and space. Therefore, counter production is centered on how to effectively improve the efficiency and quality of display activities. In addition to the design of the display environment itself, the design of the display form of the display object is also an important part of the production of the showcase. Therefore, in addition to studying the basic rules of general space design, the basic premise of counter making is the visual, physiological and psychological process of studying people when viewing objects on display.
The collection of exhibits will form a variety of visual factors, which have an impact on vision to varying degrees. The way that humans observe things has certain commonalities, and studying these commonal characteristics is the basic starting point for our study of the laws of vision.
The research on visual psychology and artistic psychology has made great progress in modern times, and these achievements have been widely used in the design of modern displays. Based on the commonality in visual behavior, many principles of plane composition, three-dimensional composition and color composition were introduced into the counter making, and relatively complete design principles and rules were formed in the practice of counter making.
The use of straight lines, curves, circles, triangles and rectangles is the most basic design visual element. Straight line is the most common phenomenon in vision, and it is also one of the most widely used visual elements in counter production. A properly used straight line will have a clear visual effect. Curves that are properly applied in the display can enrich the overall effect, create a changing effect rich in rhythm and rhythm, and change the cold and harsh atmosphere caused by a simple straight line. From a geometric point of view, a circle is a shape surrounded by a continuous curve, and the distance between each point on the curve and the center of the shape is equal. From the perspective of counter making, a circle is a very useful shape. It can be a solid disk or a hollow ring. The use of the original shape should enable all parts of the whole to be effectively harmonious. The use of shapes such as triangles or rhombuses can produce richer visual imagination and contrast effects in the production of counters; in the composition, a group of triangles at different positions are usually arranged into asymmetric groups of triangles to produce richness And there are changes in narrative. The rectangles in the display are actually two forms, namely rectangles and squares. The organic combination of rectangles and cubes of different areas and volumes can cause countless variations. This is also one of the most common methods in the display.